Growth relies on marketing - and marketing runs on data. There’s more data available on our customers than ever before. But it has to be collected, analysed, stored, and used correctly. we need to be aware of the moral and ethical dimensions - and it’s urgent: almost half of marketers think their organization isn’t handling data right. New EU data protection & privacy rules mean the definition of ‘right’ is going to get tighter and more rigidly enforced, and that’s the direction industry best practice is moving anyway.Read More
If you’re in ecommerce, this black friday you’re sharing your space with a monster. And its name isn’t Kraken or Leviathan, but Amazon. In 2014 the internet’s answer to the whole mall had 244 million active customers and did $89bn in revenue - up from $74bn the previous year, meaning Amazon isn’t just huge but growing at a rapid rate.Read More
In our previous blog post: Subject Line: Do's and Dont's to make your email land in the inbox, we analysed the things you should do and avoid when writing a subject line. In this blog post we are going to help you create and send more personalised campaigns in order to hit your subscribers inboxes.Read More
An innovative digital marketing agency uses Moosend for its clients’ email marketing needs and utilises its features in the best possible way! Moosend asked for some tips ahead of the Holidays and we almost got a complete strategy plan!
Alex Ehrmann along with Alex Leoussis run Digilex, a company with various business properties. What they basically offer is tailor-made Digital Marketing Services for companies focused on e-commerce.Read More
Advertisements, PR, Google ads, retargeting, twitter cards… If you think about it a little, email marketing is the most cost efficient way to build and maintain your own broadcasting channel.
“Of course, compared to other media, email messages are dirt cheap to send. With TV you are spending on ad agencies, creative studios, and cable channels. With print ads, you are helping to keep newspapers and magazines alive. Direct mail costs more than $600 per thousand pieces. With email, there are almost no costs at all. But its low cost only makes the argument stronger that email marketing is the most cost-effective advertising method available today.Read More