The Moosend Blog

September 03, 2015

Guest Blog: 5 tips to perfect your email marketing strategy

The insurance industry is one of the most fascinating marketingwise. With really high long term profitability per customer and one of the highest PPC rates cross industry, effective Email marketing proves to be an indispensable channel to bring leads and cost a fortune.

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September 01, 2015

Introducing Moosend Campaign Editor 1.1

We are pleased to announce that a new set of features has been released into our newsletter editor. These features give you more flexibility and freedom in your designs. Now you can design almost anything, keep it responsive and compatible with the most popular email clients, and do all of these faster than before.

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August 28, 2015

Retail Sales: How to boost them by gathering customer data

So, I have an idea for the greatest startup ever, an idea that I’ve been thinking about for years (to be totally honest I’ve been thinking about it since I first started shopping my own clothes and accessories). Imagine this: You enter a clothes shop. The clerk, welcomes you by your name and takes you to a specific department in the store that only has clothes to match your size (yes, I may be a little overweight but I should be able to find clothes my size, right?). Nothing else but my size! Everything you see here, has the right colours (yep, your favourite ones!), has a very affordable price and on the checkout, you get to have a discount too! Also, you don’t need to carry your shopping bags around, the marvellous clerk already has your address and he is going to send it over. So, you can go grab a coffee, or even better, a drink! That must be the way a queen feels after her shopping experience!

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August 25, 2015

Why people subscribe for newsletters?

Well it is true. We all want a lot of subscribers to read our news, learn a lot of things from us and formulate a community of content consumers, take under consideration our offers (and why not make a move and buy them all?). Everyone has his own agenda and that’s totally understandable.

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August 20, 2015

What OWA’s Clutter Feature Means for Email Marketing

A new feature on the Microsoft Office365 email platform - Outlook Web App (OWA) & Outlook - enables users to de-clutter their inbox automatically so they can more easily distinguish important emails in their inbox and have Outlook send promotional or other non-important emails straight to the Clutter folder. Clutter can have a detrimental effect on email marketing campaign performance as from June and on, it is enabled by default to all OWA users.

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