The Moosend Blog

February 03, 2016

Pump up your Valentine's Day Sales with These Email Marketing Tactics

So it is this time of the year again! Cupid is here ready to knock on your door. Every year he reminds you of the excellent opportunity to boost your sales by spreading the love around. As statistics by NRF show in its latest survey, an average person is willing to spend up to $142.31 this year on various treats and gifts. The estimated total spending is around $19 billion for 2016. 

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February 02, 2016

[Infographic] Moosend’s Email Marketing Year in Review

The Moosend team is proud to get to share with you the results of an incredible year. 2015 was generous with us. It gave us great insight into our customers' needs and the room to explore more our capabilities. The market trends and our clients feedback helped us a lot in launching our new features.

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December 10, 2015

Why You Need Email Workflows

What is an email workflow? 

Email Workflows: The next step in automated email marketing

Email workflows are the next step on from lead nurturing. Lead nurturing is a vital part of successful marketing: up to 50% of leads are valid  but aren’t sales ready when they’re first contacted and it takes multiple contacts from both marketing and sales to warm up those leads and make them sales ready.

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December 03, 2015

B2B Marketers: Make Christmas and New Year a Boom Time. For Your Eyes Only!

Christmas and the New Year are times when B2B email marketers don’t get a lot of love. It’s easy to understand why: B2C is blowing up. The biggest sales, the most purchases. But business doesn’t just stop from December until mid-January. And neither should B2B marketing. So we’re redressing the balance. We’ll talk about how to take what many regard as a fallow period and turn it into a boom time now and an investment for later.

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November 26, 2015

How to make Black Friday Last 6 Months

Black Friday is such a big noise in the retail world that it can leave people deaf to the opportunites that come right after it. THese come under two headings. On one hand, Black Friday kicks off a season of holidays that also includes Christmas and the January Sales, as well as trailing Thanksgiving in the USA.

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