The Moosend Blog

March 19, 2015

Case Study: How the segmentation strategy implemented to a leading Online Pharmacy increased transactions

Segmentation is considered to be one of the most important components of a successful email marketing campaign. The reason is quite simple: Companies want to promote and sell each one of their products to people who are more likely to buy them, according to past purchasing behaviour or demographics.

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March 16, 2015

The Partnership between Moosend and Message Systems will provide the customers with Increased Capacity and Performance

Here in Moosend, we are very happy to announce our partnership with Message Systems. Message Systems is the world's #1 email infrastructure provider. Collectively, Message Systems customers, including Facebook, LinkedIn, Twitter, Groupon, Salesforce, Marketo, Oracle, Comcast, AT&T, Time Warner and American Express, move over 2.5 trillion messages a year — more than 20 percent of the world's legitimate email.

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March 12, 2015

Moosend adopts IBM’s Cloud Hosting Platform, SoftLayer, in order to increase its performance and availability

Here in Moosend, we are very happy to announce our partnership with IBM and its Cloud Hosting Solution, the SoftLayer platform. For us, high-performance cloud infrastructure is business-critical due to the high volume of emails we have to send every day.

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March 03, 2015

5 Email Marketing tips that will boost Click-Through-Rates

Email has always been a powerful marketing channel and a tough sell, at the same time, for any company. Especially, in recent years, because of the explosion of mobile technology, people are used to reading lots of emails every day and decide to open only the most interesting or useful of them. So, if your email campaign is not set up properly, then you face the danger of failure.

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February 16, 2015

New PHP API Wrapper

A few months ago, we introduced you into our brand new Moosend Web API, which made your lives easier by providing a programmatic way to connect your apps with Moosend. As we have promised, a set of wrappers would be released to help you interface easily with our API without the need to decode JSON or create usable data structures.

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