The Moosend Blog

July 28, 2015

Email Marketing and the metrics that matter the most!

It is quite certain that many of you really know what you are doing and absolutely can work your way around thousands of numbers, stats and metrics. You really rock at reporting, do your magic with presentations and are really confident when it comes to calculating your efforts’ ROI.

But… we now would like to address to the few of you that are really lost through numbers and percentages and don’t really know where to look for and get the gist out of your insights and analytics tools.

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July 24, 2015

7 best tips on running Email marketing for a Sports team

Email marketing is starting to become a really popular marketing channel for lots of industries, even those that are considered to be traditional. The Sports industry is one of them. A field that loved to stay traditional is now slowly transforming. We asked the industry expert Christos Vareloglou who actually blogs at The Digital Rookie, to share with us some insights out of his experience with Panathinaikos B.C. email marketing.

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July 21, 2015

A complete guide for your grocery store’s email marketing strategy

If you love Marketing and data, this is a post you would enjoy reading even during your vacation in an exotic island. Grocery stores marketing, fellow Marketers, is the holy grail of data driven marketing. Or at least that is how we feel, after an extensive research, to deliver you this sweet distillate. Across the post, you will also find some sweet graphs that came up after having crunched more than 1.5 million emails by some really respectable clients of the industry. They can help you shape a picture about the industry standards in the field of Email marketing.

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July 16, 2015

Why buying email lists is not a good lead generation idea

Most Digital Marketing professionals have tried to think of easy ways to get leads and sales. At some point in their career, they have certainly thought to buy lists of tens of thousands of email addresses from websites and online marketplaces. It’s not expensive, so why not? And who bothers to gather emails in the traditional and rather time consuming way...

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July 13, 2015

7 ways email marketing can benefit publishers and media companies

Continuing our quest to research the role of email marketing in every industry out there, we need to identify publishing companies as a huge potential market. It is a difficult topic to raise, as this not an industry in which Email marketing can directly boost sales. This makes it even more challenging and this is why, we analyzed more than 17 million of related emails: to find data which you can utilize in your strategy as a publishing company. More than that, in this post, you will find some practical tips on how you can benefit with best email marketing practices.

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