The Moosend Blog

May 26, 2015

4 reasons why a “do not reply address” is not a wise decision. At all!

Do not reply email addresses often look like “do_not_reply@domain.com” and serve as a black hole for incoming mail. Marketers often send their campaigns from such do-not-reply email senders. By definition such email addresses give the wrong idea to your users and should be avoided if you want to have keep one more communication channel completely open to your recipients.

Let’s explore a bit closer why is this a bad practice and how it could prove to be harmful to your brand.

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May 13, 2015

Email Remarketing: Revenue Booster practices for eCommerce

On our previous blog post we have mentioned the importance of utilizing Email Remarketing practices to generate interest from prospect buyers that have abandon products in their shopping cart, that would make them return to the eCommerce website to complete the purchase. The User Actions feature we recently announced here in Moosend, finds “traces” that users leave in the website and targets them with Email Newsletters, to remind them on their shopping basket and get them back on track.

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May 13, 2015

Coming up next: Marketing Automation in Moosend

During the past few weeks we are working hard here in Moosend to help the everyday lives of you marketers out there, by automating some procedures.

We know you send targeted campaigns to users that have specific behavior with your newsletter, or do specific actions, like opening a campaign, clicking on a link, subscribing, putting products in the basket etc. But what if you could send email newsletters to them, triggered by specific events, without entering your Moosend account, and just count money coming in?

Science fiction? Here’s what’s coming.

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May 13, 2015

Remarketing Emails for eCommerce – or how the abandoned cart finds its buyer

There are more than 500 reasons for online buyers to abandon their shopping baskets during their online purchase procedure. The most effective method of re-engaging prospect buyers is undoubtedly through Email Newsletter campaigns. Here are a few things about Email Remarketing, in order to target users that abandon their shopping cart.

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May 04, 2015

Introducing Moosend’s template editor: fast n’ easy

We are happy to introduce in Moosend our super simple drag n’drop template editor, an enhancement to our campaign wizard. This new feature was under development for months and we find it absolutely necessary for all you marketers out there that do not want to rely on a web designer for a simple newsletter creation. This powerful tool is made to help small and medium sized companies or even marketing agencies design their email campaigns in just a few minutes! Yes, minutes!

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