On June 1st, Google added DMARC, an extra layer of authentication besides SPF and DKIM, for messages that are being sent to Gmail recipients. The popular email provider changed its policy from p=”none” to p=” reject.” In other words, you cannot send any email marketing campaign using as a sender your personal Gmail address.Read More
Moosend has yet another powerful integration to announce. Optimonk users are now able to have their leads inside the Moosend platform automatically, as long as they integrate the two services.
Optimonk is a powerful on-site retargeting tool that helps you convert your prospects to qualified sales leads. How? By presenting a customized message to your visitors when they are ready to leave your site.Read More
If you are part of the fitness industry then you sure are aware of the massive disruption that is going through. A disruption interconnected with the "so-called" brave new world.
If you missed it, is because you most probably live in a cave for the last two years or so. If you are a gym regular, you must have noticed a lot of clients working out using their smartphone or tablet. They do not use them just as a music companionship when they sweat on the treadmill. They also use them as their training buddy that keeps them motivated and gives them tips on how to achieve that perfect plank.Read More
Imagine a farm where the farmer plowed, planted, and then harvested. That is Broadcast Acres. Now imagine a farm where the farmer plowed, planted and then looked after each plant. Adding water and fertilizer, weeding around it, taking care of it. That is Seedling Gables. Who has better plants?
Seedling Gables, right? They’ll get by with fewer seeds and wind up with bigger, healthier plants. Why? Because they nurtured them. It is the same effect with lead nurturing. Most times 50% of leads are not sales-ready but they qualify as prospective customers. Nurturing them is a no-brainer - if you can figure out a cost-effective way to do it.Read More
Now that you have found your campaign’s lovable subject and the marketing tactic that you want to follow, let's focus on the details.The most important detail of all is your subject line.
The phrase that promotes your offer before the user even interacts with your campaign. It doesn’t matter how impressive your template is or how awesome your promo may be if your subject line fails to communicate the right message then your open rates will be low.Read More