Introducing User Actions or "How do I keep track of purchases and user actions in my mailing list?"
By Moosend on 19 Feb 2014 19:59
We are happy to announce that User Actions are now live and available to all accounts (free , monthly and pay as you go plans). User Actions is a new feature that allows you to track what your users are doing on your website and their profiles on Moosend accordingly. Then you can segment your mailing lists by using data collected through this process (e.g. Find me everyone who has been browsing for tablets on my e-shop but without buying one). There is no better way to re-engage with your customers and find what they really want.
eMail Marketing for e-commerce: 9 ways to make money
By Moosend on 16 Feb 2014 21:17
Can Email Marketing practices bring money to my online business?
For marketers that work in the e-commerce business, it is well accepted and known that Email Marketing practices can create revenue to an e-commerce site.
So where is the money? What set of tactics can I follow to make sure that the recipients of my email newsletter become long lasting happy customers with repeated purchases? Let’s find out.
Sweet and loving ideas for optimizing your Valentine’s Day Email Campaigns
By Moosend on 01 Feb 2014 10:09
At about this time of the year, you are probably in the process of planning your email campaigns for St. Valentine’s day, to capitalize on people’s willingness to spend money on this special occasion for their loving ones. Google reports an increase of 35% on daily searches concerning Valentine’s Day, with a peak on purchases at around the 5th of February, and the week of the 14th characterised by those last-minute buys. So here are some useful tips that could help you use your email campaigns to transform this special day to a great opportunity for your business.
6 Email Marketing Trends for 2014 you shouldn’t be missing
By Moosend on 20 Jan 2014 17:43
Each year, we review the latest trends in Email Marketing to help define technologies, techniques and practices which will give options for companies to grow their businesses through email during the new year. For all Email Marketers, 2013 was the year of mobile. We all saw a huge growth in opens and clicks from mobile devices during 2013, something that was also confirmed in our recent yearly reports, published in our 2013 Infographic.
For 2014, we have some points to note down, and some Email Marketing trends to highlight. And it will be interesting to see, in a year from now, how things will have changed for the modern marketer.
.NET Coding Ninja
By Moosend on 20 Jan 2014 14:16